Eliminating Currency Signs

According to researchers at Cornell University, diners who received menus with Euro/Dollar signs were likely to spend lesser than those who received menus without currency signs. This theory has been explained by marketing experts, who claim that since currency signs are a symbol of spending or parting with resources, they cause the brain to automatically act in a way that would save or protect money. By removing these signs, you can make your customers mentally more comfortable with spending money, thus ordering more expensive dishes.

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